Let the 3 Cs of Marketing Guide Your First Steps
Can you keep a secret? Even the most seasoned business owners can be overwhelmed when it’s time to launch a marketing plan. There are so many questions and possibilities, even marketing pros need to work through the process step by step. The best way to prepare—for a net new marketing plan or even a specific […]
Marketing through the “People-centric” lens
How often have you opened an email or flipped a magazine and seen an ad that is missing something very crucial in marketing: an emotional connection. Such emails or service ads have no heart; they are part of faceless, emotionless machinery. That is the exact feeling that “people-centric” marketing strives eliminate. The rise of the […]
Aligning Your Content With the Four Stages of the Buying Process
Content development can be an overwhelming task, but when you take the time to think through what your audience needs at each step of their engagement in the buying process, the task gets easier. It’s easy to invest too much time and effort at one step only to realize you are losing prospects’ as they […]