Brainstorming: Bad for Business – Part 2
“Problems cannot be solved with the same mindset by which they were created.” – Albert Einstein. Last week we talked about the 6 flaws of traditional brainstorming: Dominance of Extroverts, Production Blocking, Premature Contamination, Free Riding, Lacking Idea Improvement, and Lack of Stimuli. (Missed it? Check it out here. Dr. Martin J. Eppler together with […]
Brainstorming: Bad for Business – Part 1
As we kick-off the New Year, businesses everywhere will be creating plans and strategies for 2023. Most will be accompanied by some sort of brainstorming session. But, I’ve got news for you: Brainstorming is bad for business! Many years ago, I had the opportunity to attend a seminar with Dr. Martin J. Eppler, PhD, The […]