Jersey City, NJ — March 3, 2021 — IT By Design (ITBD), a market leader for providing engineering talent to IT service providers, today announced it has been named a 2021 Excellence in Digital Services Award winner by Channel Partners.  ITBD received the “Walk the Talk” award for using its digital transformation expertise to revitalize its business. ITBD was honored for helping fellow MSPs with custom-built talent solutions, while also nurturing thought leadership through their industry-leading Build IT University, an online educational resource for the MSP community that provides ongoing education, and drives excellence and accountability within the MSP community.

“There is no higher honor in the industry than to be recognized as an innovator,” said Bobby DeMarzo, vice president of content, Informa Tech Channels Group. “Innovation is the lifeblood of the technology MSP marketplace, so for an organization’s work in piecing together complex solutions to be called outputs them head and shoulder above the competition and in high regard by their customers. This honor recognizes the hard work it takes to apply technology to make business better. That’s why the Channel Partners Excellence in Digital Services Awards are so coveted in this industry: They represent actual, documented projects that our audience, with the help of their strategic partners, bring to customers.”

“As a master MSP, our focus has always been delivering value to our MSP customers based on our experience, so earning the ‘Walk the Talk’ award was especially rewarding,” said Sunny Kaila, CEO and founder of IT By Design. “We truly live our mantra of “sharing is caring,” and that belief guides both our services and our commitment to helping other MSPs succeed through educational leadership. We appreciate and are humbled by this award.”

“2020 was an extremely difficult year, and these nine winners not only rose to the challenge, they went above and beyond,” said Craig Galbraith, editorial director of Channel Partners and Channel Futures. “We are pleased to honor them. The entire Channel Partners and Channel Futures team, as well as our guest judges, congratulate our 2021 Excellence in Digital Service award winners.”

Introduced in 2019, the Excellence in Digital Service Awards recognize partners who deliver stellar business outcomes for their clients. Recognition is provided in 10 categories, with an additional award presented for special achievement among all applicants.  Applicants submitted case studies of projects they had completed in the previous year. Submissions were judged by the Channel Partners editorial staff, members of the Channel Partners Advisory Board, and outside advisers.

All of the Excellence in Digital Services Award winners will be recognized in a special program on March 3 as part of Channel Partners Virtual 2021.

About IT By Design

With more than two decades of experience as a technology services provider—first as an MSP, and then for MSPs—IT by Design (ITBD) continuously helps clients navigate the transforming technical landscape. As the authority on MSP-trained technical talent, we understand the challenges our customers face when looking for great team members. We bridge that gap through a variety of solutions: dedicated staffing, 24x7x365 NOC services, helpdesk solutions, RMM virtual admin, vCIO consulting, security, and professional services. Headquartered in New Jersey, ITBD also has two facilities in India. Learn more about how we can help your MSP scale successfully at

About Informa Tech

Channel Futures, Channel Partners Online, Channel Partners Conference & Expo, Channel Partners Evolution and Channel Evolution Europe are part of Informa Tech, a market-leading B2B information provider with depth and specialization in the information and communications technology sector. We help drive the future by inspiring the technology community to design, build and run a better digital world through our market-leading research, media, training and event brands. Every year, we welcome 7,400+ subscribers to our research, more than 3.8 million unique monthly visitors to our digital communities, 18,200+ students to our training programs and 225,000 delegates to our events.