How to Build a Manageable Yet Powerful Marketing Strategy with Tom Watson
It’s really quite simple: Marketing drives sales. That’s the hard truth from Tom Watson, the Channel Chief for Titan HQ, a 25-year channel veteran with the unique experiences as both an MSP owner and vendor. In this episode of “Sunny’s Silver Linings” podcast, hosted by Sunny Kaila, Tom offers specific strategies on how to build […]
Revisiting Some of Gary Vaynerchuck’s Build IT LIVE 2021 Keynote Speech
The amazing entrepreneur and speaker, Gary Vaynerchuk, posted online a portion of his keynote speech from our Build IT LIVE 2021 conference back in September. It’s the section in which he claims, “Sales is just bad marketing”. So I thought this was an excellent opportunity to share the video with you and revisit my takeaways […]
Marketing through the “People-centric” lens
How often have you opened an email or flipped a magazine and seen an ad that is missing something very crucial in marketing: an emotional connection. Such emails or service ads have no heart; they are part of faceless, emotionless machinery. That is the exact feeling that “people-centric” marketing strives eliminate. The rise of the […]
Nurture Your Way to Bigger Profits
Are you using content within a nurture campaign to increase your retention, engagement, and saturation with existing customers? If you aren’t, then this session is for you. We’ll discuss how to invest a minimum of time into an effective nurture campaign that draws your customers even closer and drives profitability. Defining a nurture campaign What […]
Aligning Your Content With the Four Stages of the Buying Process
Content development can be an overwhelming task, but when you take the time to think through what your audience needs at each step of their engagement in the buying process, the task gets easier. It’s easy to invest too much time and effort at one step only to realize you are losing prospects’ as they […]