Revisiting Some of Gary Vaynerchuck’s Build IT LIVE 2021 Keynote Speech
The amazing entrepreneur and speaker, Gary Vaynerchuk, posted online a portion of his keynote speech from our Build IT LIVE 2021 conference back in September. It’s the section in which he claims, “Sales is just bad marketing”. So I thought this was an excellent opportunity to share the video with you and revisit my takeaways […]
5 Ways to Align Sales and Marketing for Greater Growth
Historically, sales and marketing have worked in silos, segmented from one another. Marketing would own the top of the funnel with sales owning the bottom. Once a lead was ready for sales, it could be handed off and, in many cases, would never hear from marketing again. This linear process no longer applies in today’s […]