There’s No Traffic on the Extra Mile Road
I have a laundry list of wonderful sayings that often inspire my articles. One that stands out is from our team member Ankur, who frequently says, “There’s no traffic on the extra mile road.” I found it particularly fitting after our recent Build IT LIVE event. While I felt proud of all the wonderful content […]
Enhancing Customer Experience: Strategies and Best Practices
For businesses aiming to stand out, delivering exceptional customer experience (CX) is no longer optional; it’s a necessity. Whether you’re a small startup or a large enterprise, enhancing your CX can significantly impact your success. Customers have higher expectations, and who can blame them? In this blog, we will explore why you need to prioritize […]
How MSPs Can Foster a Service Mindset
Research by Deloitte found that customer-centric companies were 60% more profitable compared to organizations without that same focus. In today’s highly competitive technology channel, putting the client first has become a pivotal factor for MSPs to thrive and excel. The concept of a service mindset emphasizes delivering genuine value and enhancing the overall customer experience. […]
5 Steps to Define Your WHY
I’ve been re-reading Simon Sinek’s book WHY, and it made me think about why we do the things we do as an organization. Why are we doing this work? Why should our employees work with us? Why should our clients work with us? What are we hoping to achieve? It can’t just be about money; […]
How MSPs Can Overcome Their Customer Experience Challenges with Mark Copeman
How do your customers feel about your business? The answer, according to Mark Copeman, will determine how good – or bad – your customer experience is for them. Copeman, the Director of Wingman MSP Marketing and author of Helpdesk Habits, shares his extensive knowledge of customer experience (CX) in this “Sunny’s Silver Linings” podcast with […]
6 Tips to Build Your MSP’s Influence
“Building a business with influence” has become a buzzword among today’s entrepreneurs because it works — when done correctly. To prosper over time, every business must not only deliver financial performance but lead with influence. Once you start building your influence in the channel, you are bound to grow multifold and earn respect from your […]
4 Key Customer Experience Pillars to Drive Business Growth
When customers have thousands of similar services and products to choose from, it may seem like a good exercise to offer discounts, introduce a new product, or add features to existing products-services in order to create a sustainable competitive advantage. Before you attempt any of these, have you considered initiatives that won’t cost you a […]
Creating a positive Customer Experience during Crisis
It isn’t a secret that the ongoing pandemic has reshaped the global economy. As the economic impacts of COVID-19 remain, many of us are feeling our way towards understanding, reacting to, and learning lessons from rapidly unfolding events. The good news: These lessons can be used moving forward with any other crisis. As the founder […]
From Prospect to Partner: Onboarding for immediate value, long-term success
You won the sale, and now it’s time to show your new customer that you can deliver on your promises. Onboarding is a simple word for a complex process that can mean the difference between a positive long-term partnership and a new customer lost forever. Many companies focus solely on the technology onboarding tasks but […]
Nurture Your Way to Bigger Profits
Are you using content within a nurture campaign to increase your retention, engagement, and saturation with existing customers? If you aren’t, then this session is for you. We’ll discuss how to invest a minimum of time into an effective nurture campaign that draws your customers even closer and drives profitability. Defining a nurture campaign What […]