How do your customers feel about your business? The answer, according to Mark Copeman, will determine how good – or bad – your customer experience is for them. Copeman, the Director of Wingman MSP Marketing and author of Helpdesk Habits, shares his extensive knowledge of customer experience (CX) in this “Sunny’s Silver Linings” podcast with host, Sunny Kaila. This UK-based channel veteran explains the difference between CX and customer satisfaction, the critical points of the customer journey, and the top three challenges MSPs face when delivering a CX. Mark recommends strategies that will definitely help you overcome your biggest CX challenges.

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