So many MSPs struggle with their identity. Knowing what makes your MSP different is essential to your strategy. In this session hosted by ITBD CEO Sunny Kaila, Rob LaFave, COO of ICS, discusses what he’s learned as he built the service delivery infrastructure for ICS, an MSP that specializes in managed IT, communications infrastructure, and both physical and digital security solutions.

• Don’t try to be all things to all people—you’ll never be a trusted advisor and a jack of all trades
• Define what good looks like for your individual MSP—then focus your team on those goals
• Focus on the future and be intentional about growing your next level of leaders today