MARLBORO, N.J. — FEBRUARY 5, 2024 — Todd Billiar, IT By Design’s Director of Strategic Partnerships, was officially recognized today on the prestigious 2024 CRN® Channel Chiefs list, which highlights IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

The list — released annually by CRN, a brand of The Channel Company — showcases leaders in the channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

Billiar has been with IT By Design since 2018, where he oversees global channel sales and nurtures critical partner relationships to drive mutual success. He brings over 25 years of dedicated experience in technology consulting and service as a technical specialist, a manager and a vendor. He has worked for large and small VARs and MSPs as well as multiple IT channel-focused vendors.

“We’ve continued to make great strides in the last year, and this ‘Channel Chief’ designation is an incredible recognition and validation of those efforts,” Billiar said. “We will continue to keep our foot on the gas in 2024 by building strong relationships with even more qualified partners; expanding our support for current partners;  investing further in Team GPS, our exclusive SaaS platform that helps partners visualize the steps needed to empower their employee engagement and align their team performance with higher customer satisfaction and retention; and expanding our Build IT LIVE event to be bigger and more impactful than ever.”

Build IT LIVE, in its fifth year in 2023, saw its largest attendance to date. Billiar also initiated and drove IT By Design’s partnership with N-able, which is now reselling IT By Design’s services, allowing them to offer more profitable solutions to their partners. He has created successful partnerships with multiple private equity-backed, platform-based MSPs as well, enabling them to deliver solutions at a reduced cost and steadily grow their EBITDA.

“These channel evangelists are dedicated to supporting solution providers and achieving growth by implementing robust partner programs and unique business strategies,” said Jennifer Follett, vice president of U.S. content and executive editor of CRN at The Channel Company. “Their efforts are instrumental in helping partners bring essential solutions to market. The Channel Company is pleased to acknowledge these prominent channel leaders and looks forward to chronicling their achievements throughout the year.”

CRN’s 2024 Channel Chiefs list will be featured in the February 2024 issue of CRN® Magazine and online at

About IT By Design  

IT By Design specializes in custom business solutions for managed services providers. With 20 years in the industry, IT By Design leverages its expertise and commitment to further its clients’ success and create partnerships that take the MSP’s business to the next level. IT By Design’s team of highly trained technical talent can support any MSP at a moment’s notice. The company continues to refine an all-in-one software solution that helps MSPs manage staff, keep objectives on target, and establish a strong and happy company culture.

About The Channel Company  

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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IT By Design Contacts:

Taylor Gaines (CommCentric Solutions for IT By Design)
813-727-6871 |

Josh Oakes
IT By Design
(212) 888-1919 |