Everyone knows that data is a critical part of sales, but are you using the information you have to market your MSP effectively? Applying critical data analysis to better understand your audience, your marketing metrics, your conversation rates, and what drives a successful journey to a win is essential for all businesses.

Join ITBD CEO Sunny Kaila and his guest, Kendra Lee, President of the KLA Group, as they talk about why data is important for both sales and marketing success.

  • Marketing strategy depends on data just as much as sales. But do you know how to use it?
  • Know your key personas and their problems to market effectively
  • Teach your sales team how to convert MQLs to SQLs and subsequently close deals

KLA Group site: https://www.klagroup.com/