We’ve all heard the advice: Write down your goals as the first step to success. For MSPs, successful marketing demands you go beyond scribbling down “we need more leads.” CEO of Marketopia Terry Hedden talks with Sunny Kaila, CEO of IT By Design, about aligning your sales lead needs and conversion rates with your marketing focus and goals to turn your marketing into fuel for success.

• Why you can’t rely on simple “Word of Mouth”
• Take time to do the math: leads, sales goals, conversation rates, sales cycle timing and more
• Why marketing is essential, not a “like to have”