Get ready to unlock the secrets of MSP Success in this episode of “Sunny’s Silver Linings” podcast with special guest Greg Jones.

In a recent episode of Sunny’s Silver Linings, the renowned MSP expert, Greg Jones, shared his invaluable insights on leadership, sales strategies, and the ever-evolving landscape of Managed Service Providers (MSPs). This engaging conversation provided a wealth of information for both seasoned MSP professionals and those looking to venture into the field.

Summarizing Greg’s Key Points:

  1. The Importance of Partnership: The episode kicks off with expressions of gratitude for the partnership between Datto, Kaseya, and Sunny’s Silver Linings. Greg emphasizes the significance of strong partnerships in the MSP industry, showcasing the mutual support between vendors and MSPs.
  2. Session Highlights: Greg and Mike DePalma will be leading sessions at an upcoming event. These sessions cover crucial topics like leadership, sales strategies with a focus on service mindset, and the evolving MSP landscape, particularly the shift from the break-fix model to a more proactive approach.
  3. Sales and Marketing Focus: Greg stresses the importance of MSPs maintaining a dedicated focus on sales and marketing. He highlights that the most successful MSPs globally have dedicated sales and marketing departments, which sets them apart. Greg plans to delve deeper into sales strategies during his session, emphasizing the need to track sales team activities and not just the end results.
  4. Challenges in the MSP Channel: Greg discusses the current challenges faced by MSPs, including vendor consolidation and the difficulties of managing multiple tools that don’t always integrate seamlessly. Staffing shortages and the perpetual need for effective sales and marketing also rank high on the list of challenges.
  5. Excitement for Buildit: Greg expresses his anticipation for the Buildit event, which he views as a fantastic opportunity to connect with the MSP community, share experiences, and learn from others. He believes in the power of networking and the chance to have meaningful conversations that lead to valuable insights.
  6. Message for Partners: Greg encourages Datto and Kaseya partners, as well as all MSPs, to attend Buildit. He emphasizes that taking time away from day-to-day operations to focus on business growth is essential. Greg advises attendees to plan their sessions, be present, and create action plans to implement newfound knowledge effectively.

Watch: Cracking the Code to MSP Success with Datto’s Greg Jones


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About Sunny’s Silver Linings Podcast

“Sunny’s Silver Linings” is a top MSP channel podcast hosted by the CEO of IT By Design, Sunny Kaila. Sunny and his guests cover a wide range of MSP- and talent-based topics, including leadership, corporate culture, MSP services, cybersecurity, customer service, talent growth and retention, and strategies to achieve success in the channel. Listen now to take your business to the next level!

You can check out all our episodes here. You can also listen to “Sunny’s Silver Linings” podcast episodes on all the top streaming platforms, including Apple Podcasts, Spotify, Amazon Music, iHeart Radio, etc.

About IT By Design

With more than two decades of experience as a technology services provider—first as an MSP, and then for MSPs—IT By Design (ITBD) helps clients navigate the volatile technical landscape. As the authority on MSP-trained technical talent, it understands the challenges its customers face when recruiting team members. ITBD addresses those issues through many solutions: dedicated staffing, 24x7x365 NOC services, helpdesk solutions, RMM virtual admin, vCIO consulting, security, employee and client engagement software, and professional services. ITBD is headquartered in New Jersey and has facilities in India and the Philippines.