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Privacy Policy

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This policy establishes an effective, accountable and transparent framework for ensuring compliance with the requirements of the GDPR (General Data Protection Regulation).


This policy applies to all IT By Design, Inc. (“Company”) employees and all third parties responsible for the processing of personal data on behalf of Company’s services/entities.

Policy Statement

Company is committed to conducting its business in accordance with all applicable data protection laws and regulations and in line with the highest standards of ethical conduct.

This policy sets forth the expected behaviors of Company’s employees and third parties in relation to the collection, use, retention, transfer, disclosure and destruction of any personal data belonging to a Company contact (i.e. the data subject).

Personal data is any information (including opinions and intentions) that relates to an identified or identifiable natural person. Personal data is subject to certain legal safeguards and other regulations that impose restrictions on how organizations may process personal data. An organization that handles personal data and makes decisions about its use is known as a Data Controller. Company, as a Data Controller, is responsible for ensuring compliance with the data protection requirements outlined in this policy. Non-compliance may expose Company to complaints, regulatory action, fines and/or reputational damage.

Company’s leadership is fully committed to ensuring continued and effective implementation of this policy and expects all Company employees and third parties to share in this commitment. Any breach of this policy will be taken seriously and may result in disciplinary action or business sanction.


Data Protection Officer

To demonstrate our commitment to data protection, and to enhance the effectiveness of our compliance efforts, Company has appointed a Data Protection Officer. The Data Protection Officer operates with independence and is supported by suitably skilled individuals granted all necessary authority. The Data Protection Officer reports to Company’s CEO. The Data Protection Officer’s duties include:

  • Informing and advising Company and its employees who carry out processing pursuant to data protection regulations, national law or European Union-based data protection provisions;
  • Ensuring the alignment of this policy with data protection regulations, national law or European Union based data protection provisions;
  • Providing guidance with regards to carrying out Data Protection Impact Assessments (DPIAs);
  • Acting as a point of contact for and cooperating with Data Protection Authorities (DPAs);
  • Determining the need for notifications to one or more DPAs because of Company’s current or intended personal data processing activities;
  • Making and keeping current notifications to one or more DPAs because of Company’s current or intended personal data processing activities;
  • The establishment and operation of a system providing prompt and appropriate responses to data subject requests;
  • Informing senior managers, officers, and directors of Company of any potential corporate, civil and criminal penalties that may be levied against Company and/or its employees for violation of applicable data protection

Ensuring establishment of procedures and standard contractual provisions for obtaining compliance with this Policy by any third party who:

  • provides personal data to Company or an affiliated entity;
  • receives personal data from Company or an affiliated entity ;
  • has access to personal data collected or processed by Company.

Data Protection by Design

To ensure that all data protection requirements are identified and addressed when designing new systems or processes and/or when reviewing or expanding existing systems or processes, each of them must go through an approval process before continuing. Each Company service/entity must ensure that a Data Protection Impact Assessment (DPIA) is conducted, in cooperation with the Data Protection Officer, for all new and/or revised systems or processes for which it has responsibility. The subsequent findings of the DPIA must then be submitted to the CEO for review and approval. Where applicable, the Information Technology (IT) department, as part of its IT system and application  design review process, will cooperate with the Data Protection Officer to assess the impact of any  new technology uses on the security of personal data.

Compliance Monitoring

To confirm that an adequate level of compliance that is being achieved by all Company services/entities in relation to this policy, the Data Protection Officer will carry out an annual data protection compliance audit for all such services/entities. Each audit will, as a minimum, assess:

  • Compliance with policy in relation to the protection of personal data, including:
    • The assignment of
  • Raising
  • Training of
  • The effectiveness of data protection-related operational practices, including:
    • Data subject
  • Personal data
  • Personal data incident
  • Personal data complaints
  • The level of understanding of data protection policies and privacy
  • The currency of data protection policies and privacy
  • The accuracy of personal data being
  • The conformity of data processor
  • The adequacy of procedures for redressing poor compliance and personal data breaches. The Data Protection Officer, in cooperation with key business stakeholders from each Company service/entity, will devise a plan with a schedule for correcting any identified deficiencies within a defined and reasonable time frame. Any major deficiencies and good practice identified will be reported to, monitored and shared by the Company’s executive team.

Data Protection Principles

Company has adopted the following principles to govern its collection, use, retention, transfer, disclosure and destruction of personal data:

Principle 1: Lawfulness, Fairness and Transparency. Personal data shall be processed lawfully, fairly and in a transparent manner in relation to the data subject. This means that Company must tell the data subject what processing will occur (transparency), the processing must match the description given to the data subject (fairness), and it must be for one of the purposes specified in the applicable data protection regulation (lawfulness).

Principle 2: Purpose Limitation. Personal data shall be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. This means Company must specify exactly what the personal data collected will be used for and limit the processing of that personal data to only what is necessary to meet the specified purpose.

Principle 3: Data Minimization. Personal data shall be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed. This means Company must not store any personal data beyond what is strictly required.

Principle 4: Accuracy. Personal data shall be accurate and, kept up to date. This means Company must have processes in place for identifying and addressing out-of-date, incorrect and redundant personal data.

Principle 5: Storage Limitation. Personal data shall be kept in a form that permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed. This means Company must, wherever possible, store personal data in a way that limits or prevents identification of the data subject.

Principle 6: Integrity & Confidentiality. Personal data shall be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing, and against accidental loss, destruction or damage. Company must use appropriate technical and organizational measures to ensure the integrity and confidentiality of personal data is maintained at all times.

Principle 7: Accountability. The Data Controller shall be responsible for, and be able to demonstrate compliance. This means Company must demonstrate that the six data protection principles (outlined above) are met for all personal data for which it is responsible.

Data Collection

Data Sources

Personal data should be collected only from the data subject unless one of the following apply:

  • The nature of the business purpose necessitates collection of the personal data from other persons or
  • The collection must be carried out under emergency circumstances in order to protect the vital interests of the data subject or to prevent serious loss or injury to another

If personal data is collected from someone other than the data subject, the data subject must be informed of the collection unless one of the following apply:

  • The data subject has received the required information by other
  • The information must remain confidential owing to a professional secrecy
  • A national law expressly provides for the collection, processing or transfer of the personal

Where it has been determined that notification to a data subject is required, notification should occur promptly, but in no case later than:

  • One calendar month from the first collection or recording of the personal
  • At the time of first communication if used for communication with the data
  • At the time of disclosure if disclosed to another

Data Subject Consent

Each Company service/entity will obtain personal data only by lawful and fair means and, where appropriate with the knowledge and consent of the individual concerned. Where a need exists to request and receive the consent of an individual prior to the collection, use or disclosure of their personal data, Company is committed to seeking such consent. The Data Protection Officer, in cooperation with other

relevant business representatives, shall establish a system for obtaining and documenting data subject consent for the collection, processing, and/or transfer of their personal data.

Data Subject Notification

Each Company service/entity will, when required by applicable law, contract, or where it considers that it is reasonably appropriate to do so, provide data subjects with information as to the purpose of the processing of their personal data. When the data subject is asked to give consent to the processing of personal data and when any personal data is collected from the data subject, all appropriate disclosures will be made, in a manner that draws attention to them, unless one of the following apply:

  • The data subject already has the information;
  • A legal exemption applies to the requirements for disclosure and/or consent. The disclosures may be given orally, electronically or in writing. If given orally, the person making the disclosures should use a suitable script or form approved in advance by the Data Protection Officer. The associated receipt or form should be retained, along with a record of the facts, date, content, and method of disclosure.

External Privacy Notices

Each external website provided by Company will include an online ‘Privacy Notice’ and an online ‘Cookie Notice’ fulfilling the requirements of applicable law.

Data Use

Data Processing

Company uses the personal data of its contacts for the following broad purposes:

  • The general running and business administration of Company services/entities.
  • To provide services to Company’s
  • The ongoing administration and management of customer services.

The use of a contact’s information should always be considered from their perspective and whether the use will be within their expectations or if they are likely to object. For example, it would clearly be within a contact’s expectations that their details will be used by Company to respond to a contact request for information about the products and services it offers. However, it will not be within their reasonable expectations that Company would then provide their details to third parties for marketing purposes.

Each Company service/entity will process personal data in accordance with all applicable laws and applicable contractual obligations. More specifically, Company will not process personal data unless at least one of the following requirements is met:

  • The data subject has given consent to the processing of their personal data for one or more specific
  • Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a
  • Processing is necessary for compliance with a legal obligation to which the Data Controller is
  • Processing is necessary in order to protect the vital interests of the data subject or of another natural
  • Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Data Controller.
  • Processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party (except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, in particular where the data subject is a child).

There are some circumstances in which personal data may be further processed for purposes that go beyond the original purpose for which the personal data was collected. When making a determination as to the compatibility of the new reason for processing, guidance and approval must be obtained from the Data Protection Officer before any such processing may commence.

In any circumstance where consent has not been gained for the specific processing in question, Company will address the following additional conditions to determine the fairness and transparency of any processing beyond the original purpose for which the personal data was collected: any link between the purpose for which the personal data was collected and the reasons for intended further processing.

  • The context in which the personal data has been collected, particularly regarding the relationship between data subject and the Data
  • The nature of the personal data, particularly whether special categories of data are being processed, or whether personal data related to criminal convictions and offences are being processed.
  • The possible consequences of the intended further processing for the data
  • The existence of appropriate safeguards pertaining to further processing, which may include encryption, anonymization or

Special Categories of Data

Company will only process special categories of data (also known as sensitive data) where the data subject expressly consents to such processing or where one of the following conditions apply:

  • The processing relates to personal data that has already been made public by the data
  • The processing is necessary for the establishment, exercise or defence of legal
  • The processing is specifically authorised or required by
  • The processing is necessary to protect the vital interests of the data subject or of another natural person where the data subject is physically or legally incapable of giving
  • Further conditions, including limitations, based upon national law related to the processing of genetic data, biometric data or data concerning

In any situation where special categories of data are to be processed, prior approval must be obtained from the Data Protection Officer, and the basis for the processing clearly recorded with the personal data in question. Where special categories of data are being processed, Company will adopt additional protection measures.

Children’s Data

Children under the age of 14 are unable to consent to the processing of personal data for information society services (any service normally provided for payment, by electronic means and at the individual request of a recipient of services). Consent must be sought from the person who holds parental responsibility over the child. However, it should be noted that where processing is lawful under other grounds, consent need not be obtained from the child or the holder of parental responsibility.

Data Quality

Each Company service/entity will adopt all necessary measures to ensure that the personal data it collects and processes is complete and accurate in the first instance, and is updated to reflect the current situation of the data subject. The measures adopted by Company to ensure data quality include:

  • Correcting personal data known to be incorrect, inaccurate, incomplete, ambiguous, misleading or outdated, even if the data subject does not request
  • Keeping personal data only for the period necessary to satisfy the permitted uses or applicable statutory retention
  • The removal of personal data if in violation of any of the data protection principles or if the personal data is no longer required.
  • Restriction, rather than deletion of personal data, insofar as:
    • a law prohibits
  • erasure would impair legitimate interests of the data
  • the data subject disputes that their personal data is correct, and it cannot be clearly ascertained whether their information is correct or incorrect.

Profiling & Automated Decision Making

Company will only engage in profiling and automated decision-making where it is necessary to enter into, or to perform, a contract with the data subject or where it is authorized by law. Where a Company service/entity utilizes profiling and automated decision-making, this will be disclosed to the relevant data subjects. In such cases the data subject will be given the opportunity to:

  • Express their point of
  • Obtain an explanation for the automated
  • Review the logic used by the automated
  • Supplement the automated system with additional
  • Have a human carry out a review of the automated
  • Contest the automated Object to the automated decision-making being carried out.

Each Company service/entity must also ensure that all profiling and automated decision-making relating to a data subject is based on accurate data.

Digital Marketing

As a general rule, Company will not send promotional or direct marketing material to a Company contact through digital channels such as mobile phones, email and the Internet, without first obtaining their consent. Any Company service/entity wishing to carry out a digital marketing campaign without obtaining prior consent from the data subject must first have it approved by the Data Protection Officer. Where personal data processing is approved for digital marketing purposes, the data subject must be informed at the point of first contact that they have the right to object, at any stage, to having their data processed for such purposes. If the data subject puts forward an objection, digital marketing related processing of their personal data must cease immediately, and their details should be kept on a suppression list with a record of their opt-out decision, rather than being completely deleted. It should be noted that where digital marketing is carried out in a ‘business to business’ context, there is no legal requirement to obtain an indication of consent to carry out digital marketing to individuals provided that they are given the opportunity to opt-out.

Data Retention

To ensure fair processing, personal data will not be retained by Company for longer than necessary in relation to the purposes for which it was originally collected, or for which it was further processed.

Data Protection

Each Company service/entity will adopt physical, technical, and organizational measures to ensure the security of personal data. This includes the prevention of loss or damage, unauthorized alteration, access or processing, and other risks to which it may be exposed by virtue of human action or the physical or natural environment. A summary of personal data-related security measures is provided below:

  • Prevent unauthorized persons from gaining access to data processing systems in which personal data is
  • Prevent persons entitled to use a data processing system from accessing personal data beyond their needs and
  • Ensure that personal data in the course of electronic transmission during transport cannot be read, copied, modified or removed without
  • Ensure that access logs are in place to establish whether, and by whom, the personal data was entered into, modified on or removed from a data processing
  • Ensure that in the case where processing is carried out by a Data Processor, the data can be processed only in accordance with the instructions of the Data
  • Ensure that personal data is protected against undesired destruction or
  • Ensure that personal data collected for different purposes can and is processed
  • Ensure that personal data is not kept longer than

Data Subject Requests

The Data Protection Officer will establish a system to enable and facilitate the exercise of data subject rights related to:

  • Information
  • Objection to
  • Objection to automated decision-making and
  • Restriction of
  • Data portability.
  • Data
  • Data erasure.

If an individual makes a request relating to any of the rights listed above, Company will consider each such request in accordance with all applicable data protection laws and regulations. No administration fee will be charged for considering and/or complying with such a request unless the request is deemed to be unnecessary or excessive in nature. Data subjects are entitled to obtain, based upon a request made by email to:

It should be noted that situations may arise where providing the information requested by a data subject would disclose personal data about another individual. In such cases, information must be redacted or withheld as may be necessary or appropriate to protect that person’s rights.

Law Enforcement Requests & Disclosures

In certain circumstances, it is permitted that personal data be shared without the knowledge or consent of a data subject. This is the case where the disclosure of the personal data is necessary for any of the following purposes:

  • The prevention or detection of
  • The apprehension or prosecution of
  • The assessment or collection of a tax or
  • By the order of a court or by any rule of

If a Company service/entity processes personal data for one of these purposes, then it may apply an exception to the processing rules outlined in this policy but only to the extent that not doing so would be likely to prejudice the case in question. If any Company service/entity receives a request from a court or any regulatory or law enforcement authority for information relating to a Company contact, you must immediately notify the Data Protection Officer who will provide comprehensive guidance and assistance.

Data Protection Training

All Company employees that have access to personal data will have their responsibilities under this policy outlined to them as part of their staff induction training. In addition, each Company  service/entity will provide regular Data Protection training and procedural guidance for their staff.

Complaints Handling

Data subjects with a complaint about the processing of their personal data, should put forward the matter in writing to the Data Protection Officer. An investigation of the complaint will be carried out to the extent that is appropriate based on the merits of the specific case. The Data Protection Officer will inform the data subject of the progress and the outcome of the complaint within a reasonable period. If the issue cannot be resolved through consultation between the data subject and the Data Protection Officer then the data subject may, at their option, seek redress through mediation, binding arbitration, litigation, or via complaint to the Data Protection Authority within the applicable jurisdiction.

Breach Reporting

Any individual who suspects that a personal data breach has occurred as a result of the theft or exposure of personal data must immediately notify the Data Protection Officer providing a description of what occurred. Notification of the incident can be made by calling: 212-888-1919.. The Data Protection Officer will investigate all reported incidents to confirm whether or not a personal data breach has occurred. If a personal data breach is confirmed, the Data Protection Officer will follow the relevant authorized procedure based on the criticality and quantity of the personal data involved. For severe personal data breaches, the Company’s Executive Team will initiate and chair an emergency response team to coordinate and manage the personal data breach response.

Roles and Responsibilities


The management team of each Company service/entity must ensure that all Company employees responsible for the processing of personal data are aware of and comply with the contents of this policy. In addition, each Company service/entity will make sure all third parties engaged to process personal data on their behalf (i.e. their data processors) are aware of and comply with the contents of this policy. Assurance of such compliance must be obtained from all third parties, whether companies or individuals, prior to granting them access to personal data controlled by Company.

Support, Advice and Communication

For advice and support in relation to this policy, please contact the Data Protection Officer by calling 212- 888-1919 or email


This policy will be reviewed by the Data Protection Officer every three years, unless there are any changes to regulations or legislation that would enable a review earlier.

Records Management

Staff must maintain all records relevant to administering this policy and procedure in electronic form in a recognized Company recordkeeping system.

All records relevant to administering this policy and procedure will be maintained for a period of five years.

Data Transfers


All exports of data from within the European Economic Area (EEA) to non-European Economic Area countries (referred to in the GDPR as ‘third countries’) are unlawful unless there is an appropriate “level of protection for the fundamental rights of the data subjects”. The transfer of personal data outside of the EEA is prohibited unless one or more of the specified safeguards, or exceptions, apply:


The European Commission can and does assess third countries, a territory and/or specific sectors within third countries to assess whether there is an appropriate level of protection for the rights and freedoms of natural persons. In these instances no authorisation is required.

Countries that are members of the European Economic Area (EEA) but not of the EU are accepted as having met the conditions for an adequacy decision. A list of countries that currently satisfy the adequacy requirements of the Commission are published in the Official Journal of the European Union. transfers/adequacy/index_en.htm

Privacy Shield

If Company wishes to transfer personal data from the EU to an organization in the United States it should check that the organization is signed up with the Privacy Shield framework at the U.S.

Department of Commerce. The obligation applying to companies under the Privacy Shield are

contained in the “Privacy Principles”. The US DOC is responsible for managing and administering the Privacy Shield and ensuring that companies live up to their commitments. In order to be able to certify, companies must have a privacy policy in line with the Privacy Principles e.g. use, store and further transfer the personal data according to a strong set of data protection rules and safeguards.

The protection given to the personal data applies regardless of whether the personal data is related to an EU resident or not. Organizations must renew their “membership” to the Privacy Shield on an annual basis. If they do not, they can no longer receive and use personal data from the EU under that framework.

Assessment of Adequacy

In making an assessment of adequacy, the Data Protection Officer should take account of the following factors:

  • the nature of the information being transferred;
  • the country or territory of the origin, and final destination, of the information;
  • how the information will be used and for how long;
  • the laws and practices of the country of the transferee, including relevant codes of practice and international obligations; and
  • the security measures that are to be taken as regards the data in the overseas location


In the absence of an adequacy decision or Privacy Shield membership, a transfer of personal data to a third country or international organisation shall only take place on one of the following conditions:

  • the data subject has explicitly consented to the proposed transfer, after having been informed of  the possible risks of such transfers for the data subject due to the absence of an adequacy decision and appropriate safeguards;
  • the transfer is necessary for the performance of a contract between the data subject and the controller or the implementation of pre-contractual measures taken at the data subject’s request;
  • the transfer is necessary for the conclusion or performance of a contract concluded in the interest of the data subject between the controller and another natural or legal person;
  • the transfer is necessary for important reasons of public interest;
  • the transfer is necessary for the establishment, exercise or defence of legal claims; and/or
  • the transfer is necessary in order to protect the vital interests of the data subject or of other persons, where the data subject is physically or legally incapable of giving

Terms and Definitions

General Data Protection Regulation (GDPR): the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by which the European Parliament, the Council of the European Union and the European Commission. Its purpose is to protect the “rights and freedoms” of natural persons (i.e. living individuals) and to ensure that personal data is not processed without their knowledge, and, wherever possible, that it is processed with their consent. It intends to strengthen and unify data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU.

Data Controller: the entity that determines the purposes, conditions and means of the processing of personal data.

Data Processor: the entity that processes data on behalf of the Data Controller.

Data Protection Authority: national authorities tasked with the protection of data and privacy as well as monitoring and enforcement of the data protection regulations within the Union.

Data Protection Officer (DPO): an expert on data privacy who works independently to ensure that an entity is adhering to the policies and procedures set forth in the GDPR.

Data subject: a natural person whose personal data is processed by a controller or processor.

Personal Data: any information related to a natural person or ‘data subject’, that can be used to directly or indirectly identify the person.

Privacy Impact Assessment: a tool used to identify and reduce the privacy risks of entities by analysing the personal data that are processed and the policies in place to protect the data.

Processing: any operation performed on personal data, whether or not by automated means, including collection, use, recording, etc.

Profiling: any automated processing of personal data intended to evaluate, analyse, or predict data subject behaviour.

Regulation: a binding legislative act that must be applied in its entirety across the European Union.

Subject Access Right: entitles a data subject to have access to and information about the personal data that a controller has regarding them