About IT By Design

IT By Design (ITBD) is the trusted growth engine powering the MSP industry, where people and AI work as one to drive intelligent scale and deliver confident, profitable growth.

Our Mission

The trusted growth engine powering the MSP industry, where people and AI work as one to fuel intelligent scale and deliver confident, profitable growth.

This mission reflects who we are today and where the industry is headed, AI-powered, outcome-driven, and focused on sustainable profitability.

For over two decades, we’ve lived inside the MSP world. What started as a community-first organization has evolved into a global partner trusted by MSP leaders to help them scale with clarity, capability, and confidence.

Today, ITBD is the MSP for MSPs.

ITBD by the Numbers

Worldwide Facilities

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Team Members

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Years Serving MSPs

Annual Build IT LIVE Conferences

Our founders

For two decades, we’ve built ITBD with a strong sense of community firmly rooted in our principles and values. We’ve grown steadily over the years by taking care of our team as if they are family. That’s because loyalty lies at the heart of who we are and how we guide our business. That is one of the reasons we remain privately held—it allows us to always make the decisions that are best for our partners and our community. The trusted growth engine powering the MSP industry, where people and AI work as one to fuel intelligent scale and deliver confident, profitable growth.

We look forward to getting to know you better when you join our ITBD family.

Plus, we’re huggers. What more could you want?

Our Leadership

Our core values

H

Humility

We’ve learned much over 20 years, but also know what we don’t know. As we learn each day, we gladly share our lessons with our community.

A

Accountability

We take full responsibility for making sure we over-deliver on expectations, holding each other (and sometimes you!) accountable for success.

P

Positivity

The power of positivity shapes us. We challenge one another to bring positive energy to interactions within our team, with our partners, and with our communities.

P

Passion

Our team begins each day and every project determined to achieve excellence and exceed expectations by looking forward and asking where we can add value to our partners.

Y

Your Community

Every decision we make supports our community. We live a “go-givers” mentality through educational conferences, local charitable efforts, and with each other.