The MSP Industry’s Marketing Guru Robin Robins: Part 2
To become a successful MSP owner, you must be sales-driven. That ardent belief comes from Robin Robins, the CEO of Technology Marketing Toolkit, in Part 2 of this podcast. Robin shares the four actions you must take to develop a strong foundation for your organization, as well as the five most essential marketing steps you […]
The MSP Industry’s Marketing “Guru” Robin Robins: Part 1
Robin Robins has such a wealth of MSP marketing knowledge that it takes two episodes of “Sunny’s Silver Linings” podcast to cover it all. In Part 1, the CEO of Technology Marketing Toolkit shares where she sees marketing and the MSP channel heading, why your marketing plan is your business plan, and the top marketing […]
Investing In Your People and Empowering Your Leaders with Kevin Blake
You hear many MSPs talk about culture in their workplaces, but some “walk the walk” better than others. Kevin Blake, the President of ICS, is one who definitely walks the walk. In this episode of Sunny’s Silver Linings, he shares his strong belief in culture and why he invests so heavily in it and his […]
The Emotional Side of Selling Your Small Business with Jamison West
You’ve heard stories about MSP owners selling their business after building it up for 20 or 30 years. But what’s it really like? Not just the nuts and bolts of the selling process, but the emotional side of it? The letting go of this entity that you created from scratch. In this episode of “Sunny’s […]
The “Infinite Game” of Cybersecurity
How do MSPs contend with the “infinite game” of cybersecurity? The answer to that tough question comes from Bob Coppedge, the CEO of Simplex-IT, an Ohio-based MSP in this podcast. Bob shares his thoughts on “the bad guys” and their online threats, ways to combat them – including how to successfully hire cybersecurity tech talent […]
Game Day Highlights: IT By Design’s Recap of IT NATION
What were some of the biggest takeaways from IT Nation this year? In this special episode of Sunny’s Silver Linings, members of the IT By Design leadership team who attended share with you their perspectives on the MSP industry’s biggest annual conference. Join Javid Khan, Todd Billiar, and Sunny Kaila as they provide color commentary […]
Lead Yourself First with Kayvan Yazdi
Has anyone ever told you that in order to lead, you must lead yourself first? If not, then this brand new episode of Sunny’s Silver Linings featuring Kayvan Yazdi is perfect for you. The Founder and President of TruAdvantage, a Cupertino, CA-based MSP, defines the idea of leading yourself first, the importance of being intentional, and […]
Learn How to Delegate to Elevate Your Leadership Skills with Ryan Giles
Do you and your MSP suffer from a “delegation challenge”? You do everything very well, but struggle with delegating work to others. You WANT to delegate tasks, but you simply don’t know how. Or perhaps you enjoy being busy, so you don’t delegate. Either way, it’s detrimental to your MSP success. If this sounds […]
You Either Win Or You Learn In The MSP Business with Ammara Abedi
A poor hiring decision or promoting the wrong candidate to a leadership position can have a huge negative impact on your MSP business. So how can you improve your ability to identify qualified candidates for the right roles? Find out in this edition of Sunny’s Silver Linings with Ammara Abedi, a strategy consultant with Insperity. […]
Intentionally Creating a Collaborative Workplace Culture with Marcus Bond
Are you a good listener? If not, join the club! The majority of people are not. You can become not just a good listener, but a great one, with intention and great tips from this episode of Sunny’s Silver Linings featuring Marcus Bond, a senior consultant with The Collaborative Way. Marcus shares the challenges you […]