The MSP Who Is Still Waiting to Feel Ready Will Finish Last
I have been in a lot of conversations with MSP leaders lately. And one thing keeps coming up. They are waiting. Waiting for the right moment. Waiting for the technology to settle. Waiting until they feel ready to move. I understand it. But I have seen this before. In 2013, there were MSPs calling cloud […]
Brand Trust Is Borrowed, Not Owned
We love to travel, and like most frequent travelers, we make a point of using the perks our credit cards offer. One of our go-tos is booking hotels through American Express Fine Hotels and Resorts. When I book through that program, I trust that AMEX has done the vetting on my behalf before adding a property to its […]
You Only Get One Shot at This
Most MSPs are racing to sell AI. I get it. The pressure is real. Clients are asking questions. Vendors are pitching solutions. And everyone is trying to figure out how to build a new revenue line before the window closes. But here is what I keep seeing. MSPs are skipping the most important step. They are trying to […]
AI IS A SURVIVAL GAME FOR MSPs
I said it at the top of the episode and I meant every word. AI is not an upgrade. It is not a feature you add to your service stack. For MSPs, it is a survival game. The MSPs who get inside their clients’ businesses using AI will become impossible to replace. The ones who don’t will […]
What the Best MSP Leaders Actually Do Differently
I have been in a lot of rooms with MSP leaders over the years. Some are chasing the next shiny tool. Some are stacking books on a shelf they never open. And a few, a very small few, are quietly building something that lasts. The difference is not talent. It is not timing. It is not capital. It […]
We Mostly Get Appreciation Wrong on Both Ends
Yesterday, I sat with a room full of women from across our company, ladies dialing in from the U.S., India, and the Philippines, and I asked them to do two things that turned out to be much harder than they had any right to be. I asked them to practice giving appreciation and then receiving […]
Pricing, People, and the AI Council Every MSP Needs
In Part 1 of this conversation, John Harden and I covered the foundational gaps holding MSPs back. Skipping the generative AI foundation. The friction framework. The shift from transactional to strategic partner. In Part 2 we went deeper. Into pricing models, real-world AI implementation, change management, and the one structural move every MSP leader needs […]
Kodak, Blockbuster, Kinko’s. Are You Next?
I had one of those moments last week that made me laugh out loud and then go completely quiet inside my own head. Nick, our Marketing Associate, had never heard of Kinko’s, and honestly, that tells us everything. We’re getting ready for our upcoming event, and I was talking to Nick about printing the agendas. I told him, casually, not to stress about it. If […]
IT By Design Named to CRN’s 2026 Tech Elite 250 List
Contact: IT By Design 212 888 1919 marketing@itbd.net Jersey City, NJ – March 2026- IT By Design, a global provider of MSP-trained engineering talent, technical training, and AI enablement solutions, today announced that CRN(r), a brand of The Channel Company, has recognized IT By Design on its 2026 Tech Elite 250 list. This annual list highlights solution providers based in the […]
Kam Kaila of IT By Design Spotlighted on the 2026 Women of the Channel Power 100 List
Jersey City, NJ, May 4, 2026 — IT By Design (ITBD), built for MSPs, proudly announced today that CRN(r), a brand of The Channel Company, has recognized Kam Kaila, Co-Founder and President, as one of the 2026 Women of the Channel Power 100. This prestigious honor highlights an elite subset of influential leaders chosen from the CRN(r) 2026 […]