ITBD CEO Sunny Kaila speaks with Harbinder Khera, Global CEO & Founder of Mindmatrix – the leader in direct and channel enablement software. With over 20 years of experience leading his company to success, Harbinder shares his secret behind what really makes a business profitable and how sales and marketing roles have evolved over the years. Get invaluable advice that you can start implementing today to grow your MSP.

– How the core values of Leadership translate to the culture of an organization

– The roles of Sales and Marketing may not be what you think

– How has the funnel changed?

– Learn the most effective marketing to drive engagement, upsell and retain your customers

– You’ve made the decision to hire a dedicated marketer – now what? How to get started